THEORETICAL FOUNDATIONS OF INTEGRATION OF AGRICULTURAL ENGINEERING ENTERPRISES

  • В. В. Нехай Dmytro Motornyi Tavria State Agrotechnological University
  • А. А. Косяк Dmytro Motornyi Tavria State Agrotechnological University
Keywords: convergence, competitiveness, consolidation, integration, marketing, sales.

Abstract

The purpose of the article is to determine the theoretical principles of integration when solving the tasks of agricultural engineering enterprises of Ukraine.

It has been proven that domestic science has formed a conceptual vision of a fundamentally new course of modernization transformations in Ukraine and specific mechanisms for their implementation in the conditions of the development of the industrial and agrarian economy of Ukraine. It is emphasized that the imperfection of enterprise management technologies has a negative impact on the development of domestic agricultural engineering enterprises. The local cooperation of producers of products similar in purpose is being updated, which should be aimed at solving the problems of ensuring production, improving the sale of products, and solving the national problem of import substitution.

 Using the method of induction and comparison, it is recommended to find and create new forms of interaction between manufacturers, taking into account positions and advantages. The expediency of implementing practical methods of convergence and cosolidation is substantiated. Methodological aspects of the organization of consolidated marketing, integration of participants in the "supply-production-sales" chain, theoretical and practical foundations of the formation of integrated structures aimed at reducing costs and increasing the efficiency of sales activities are proposed.

The logical incompleteness of forming a holistic view of directions and forms of business cooperation in order to ensure convergence in the domestic market of agricultural machinery production dictates the need for further research in this direction.

Published
2022-11-25