PRACTICAL ASPECTS OF BUSINESS DESIGN AS A PREFERRED TRADE ENTREPRENEURSHIP

Abstract

Abstract. Problem statement. Changing the economic conditions of the operation of business entities in a market pro-requires the constant examination of the external environment in order to determine the further directions of their development. This applies to the areas of trade sponsorship, where issues of business ideas implementation are very relevant. In foreign practice, such programs have been called business projects. This necessitates a review of the practical aspects of developing and realizing business projects for commercial entrepreneurship. Formulating the goals of the article. The objectives of the article are to study the practical aspects of developing and implementing business ideas by small business entities through business design; substantiation of recommendations for improvement of this process in order to increase the economic efficiency of their activity and ensure competitiveness. Main results. The main economic components of the business project are proposed to substantiate the expediency of growing seedlings of petunia of different varieties of proper quality on the basis of the individual peasant economy. Conclusions.With the help of business design, it is possible to complete complex tasks related to the development and implementation of an entrepreneurial idea: the definition of the need for material, labor, financial, information resources, sources and ways of obtaining them, evaluation of the final results of the project implementation , riskiness, economic efficiency, competitiveness of the idea. Further research requires the examination of the methodology for drawing up business projects of various spheres of trade entrepreneurship, taking into account the practical features of the types of activities and a set of factors both internal and external, that affect the development of each individual economic entity without any delay.