HR-ANALYTICS AS A TOOL OF BUSINESS MANAGEMENT IN THE NEW ECONOMY

Abstract

Abstract. One of the key conditions for making effective management decisions is the availability of relevant, complete and reliable information. In the conditions of new economy development the information and the person become a guarantee of achievement of the most effective indicators of business functioning. The article reveals the place and role of HR analytics in the management system of the company. The evolution of the development and formation of the talent management system in the world depending on the type of economy developing in the country is given. The main functions and tasks of HR analytics are defined. The key stages of its implementation in the company are outlined (collection and generalization of HR and business information, evaluation and analysis of HR indicators, management decision making, forecasting and feedback). The peculiarities of collecting and storing HR information are revealed, the sources of their search and methods of generalization are considered. The modern key HR metrics used in the world's leading companies are presented. Software tools for optimizing the work of HR analysts in the company are identified.
The division of companies depending on the phase at which the level of development of HR analytics is carried out. It is determined that Ukrainian companies are at the stage of origin and formation of managers' understanding of the importance of implementing HR analytics and using its results as a management tool. The most common areas of use of HR analytics in Ukraine are: planning the number and structure of the company's staff, the formation of a system of payments and compensation, as well as recruitment.
Among the prospects for the development of HR analytics in Ukrainian companies is the need to integrate them into the overall analytical systems of the company, as well as the inclusion of HR goals and metrics in the overall strategic development plan of the company.