BIG DATA ANALYTICS AS A PROGRESSIVE INSTRUMENT OF PERSONNEL MANAGEMENT IN DIGITALIZATION

Abstract

Abstract. The article deals with the trends of technological changes in HR-management using analytics. The analyzed strategic issues of human capital can be solved with the help of big data. The problems that HR deals with when analyzing big data analytics and big data resources that can be used to develop strategic human capital issues are considered. Modern technologies allow HR to automate the processes of hiring, registering and employing personnel. Possible sources of data are considered, which help to evaluate the efficiency of personnel's work in real-time, can help to identify the "stars" in the company and develop personnel, helping to increase productivity. The use of database analytics will help build the capacity of companies in the labour market. The article mainly considers an overview of HR managers' compensations related to the company's needs. Article describes how to get to a new level by adapting the modern solutions and digital technologies. For the analysis of big data to be successful in human resources management, it is also necessary to solve all legal and ethical issues. The advantages of big data analysis use are the practice of enterprises as integral to HR strategies in the digital age. The advantages and disadvantages of modern solutions with big data which will soon be available to all. The algorithm of databases in a typical organization is presented continuously. Big data analysis transparently focuses on how individual actions directly affect the activities of the company. Core directions of actions are positively changing the relationship between employer and employee. In conclusion, by discussing how big data analytics can make possible strategic change within HR departments and the organization itself.