MANAGEMENT OF SOCIOCULTURAL ASPECTS OF TOURISM

Abstract

Тask statement. The purpose of the article is to investigate and analyze the problems and challenges related to the management of sociocultural aspects of tourism, with the goal of developing practical strategies and recommendations aimed at ensuring sustainable tourism development, preserving cultural heritage, supporting local communities, and balancing the needs of tourists with the needs of nature and the culture of visited regions. Research results. The article explores the issues of managing sociocultural aspects of tourism and the importance of preserving the cultural identity and natural values of visited regions in the context of increasing tourism activity. The impact of tourism on the sociocultural sphere of visited regions is analyzed, and problems that may arise as a result of tourist activities are identified. The tools and methods for managing sociocultural aspects of tourism, including the preservation of cultural heritage, the development of tourism infrastructure, and interaction with local communities, are examined. In addition, recommendations are proposed for managers in the tourism industry, public organizations, and government institutions to ensure the harmonious development of tourism and the preservation of the cultural identity of visited regions. The article aims to emphasize the importance of a balanced approach to tourism that helps preserve the richness of cultural and natural heritage for future generations.. Conclusion. Managing the sociocultural aspects of tourism is increasingly crucial in today's world, where travel has become not only a leisure activity but also a source of income and cultural exchange. Ensuring the harmonious development of tourism that coexists with the preservation of cultural identity and natural values requires collaborative efforts among tourism industry managers, civil organizations, and government institutions. The article provides important recommendations aimed at preserving cultural and natural resources in visited regions. Sustainable tourism, the promotion of collaboration among stakeholders, environmentally friendly practices, and engagement with local communities are key components of successful management of sociocultural aspects of tourism. Preserving cultural identity and natural values is not only a moral responsibility to past and future generations but also a means of ensuring sustainable tourism development. True success lies in balancing the industry's needs with the importance of preserving and promoting our shared heritage. Only through this collaboration can we appreciate the beauty and diversity of our world and pass on this wealth to future generations.