CORPORATE SOCIAL DISTANCE: FORMATION AND IMPLEMENTATION IN UKRAINE

Abstract

Abstract. Formulation of the problem. In the conditions of Ukraine's implementation of a strategic course for integration into the European and world community, domestic business faces new tasks and challenges. development strategies. Analysis of recent research and publications. The concept of corporate social responsibility is actively researched by domestic and foreign scientists. As a result, various aspects of CSR are highlighted in a significant number of scientific developments. The purpose of the article. It consists in determining the essence of social responsibility of business, systematization of scientific views on the process of development of social responsibility of business and researching the peculiarities of the implementation of the concept of corporate social responsibility in the
field of domestic business. Presenting main material . Every year, we observe a steady increase in the number of companies in the world that publicly highlight the implementation of the principles of corporate social responsibility. Conclusions. Stud ies have shown that the war as a global challenge only strengthened the implementation and spread of CSR strategy implementation by domestic businesses. In the conditions of the decline of the economy, the disruption of logistics chains and the deepening o f the demographic crisis, domestic companies were forced to react and CSR acquired a new meaning. During the war, the social responsibility of business is most often manifested in such areas as sponsorship and charity, creating safe working conditions, hel ping employees in difficult life circumstances, fair
remuneration for work, effective interaction with the central government and the community.