CONSTRUCTIVE MODEL OF REALIZING THE POTENTIAL OF THE TOURISM INDUSTRY OF UKRAINE IN THE EUROPEAN GEO-ECONOMIC SPACE
Abstract
Тask statement. The purpose of the study is to justify a constructive model of realizing the potential of the tourism industry of Ukraine in the European geo-economic space, which, based on the functional symbiosis of macro-regional and local-regional tourism systems, unites business, integrates resources and reduces barriers to cooperation in tourist destinations. Research methods (calculation): quantity indicator, integrated efficiency indicator, localization coefficient, distance coefficient, clustering method, integrated index of international cooperation. Research results. The indicators of the local-regional tourism system are singled out and their values are determined. An integrated level of effective use of the reproductive model of the potential of international cooperation is proposed. The stages of assessment and implementation of the country's international cooperation potential in the European geo-economic space of the tourism industry are determined. The index of international cooperation of macro-regional systems with the developed European geoeconomy of the tourism industry is calculated. An integral index of the realization of the potential of international cooperation of local-regional systems of the Ukrainian tourism industry and macro-regional systems of European countries is predicted. Conclusion The model for assessing and realizing the potential of cooperation of the tourism industry of Ukraine in the European geo-economic space is the basis for determining the prospects for the development of the tourism industry of Ukraine in the context of geopolitical events in the crisis and post-crisis period, which should be associated with effective partnership with the countries of the European Union.
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