SAFE INNOVATIVE DEVELOPMENT OF THE TOURIST INDUSTRY IN UKRAINE

Abstract

The article considers the tourism industry of Ukraine and its safe innovative development. The main potentials on which it is based are identified. The role of tourist and recreational destination in terms of investment and innovation clustering of the regions of Ukraine for the development of the tourism industry is determined. Due to the importance of using the structure of the regional tourist and recreational sphere as a local geographical and territorial unit. The development of the market of safe innovative industry of tourist services taking into account the polarization aspects of the regional tourist system is characterized by the presence of two interrelated trends. The methodology of spatial polarization of the regional tourist system, which provides for the convergence of the infrastructural space of tourist services, the formation of an innovative core, minimizing the manifestation of destructive factors, balancing the interests of regions and the country as a whole. Qualitative criteria have been identified that contribute to the complex impact on the multifunctional and multichannel system of indicators of financial analysis, planning and forecasting of commercial income, costs of acquisition of tangible current assets, attraction and use of financial resources, promote investment environment in tourism in Ukraine. A study was conducted to identify the essence of the tourist infrastructure, which makes it possible to determine the basic components.