STARTUP PROJECTS AS TOOLS FOR THE POST-WAR ECONOMY OF UKRAINE

Abstract

The article examines the essence of the concept of «startup» and establishes that it is a form of entrepreneurial activity with a high level of risk and high return on investment, which is rapidly scaling. It was determined that the main advantages of a startup are flexibility and creativity, as well as the possibility of quick earnings. Disadvantages include a high level of risk, severe stress, a competitive business environment, and the need to attract external investment. It has been established that the main problems in the implementation of startup projects can be: lack of consumer interest in the product, problems with financing, personnel problems, competitive situation on the market, problems with pricing. Ukraine is gradually regaining its place in the ranking of countries implementing start-up projects and as of 07.24.2024 occupies the 80th position and has 379 start-ups. It was determined that the success criteria of a startup should include: efficiency, financing, market, talent, experience. It has been established that the promising directions for the implementation of startup projects in the world should include: projects in Military-tech, an online trading platform, smart offices and co-working spaces, online services for business, virtual psychological therapy, virtual and online construction services, a healthy lifestyle, recreation and entertainment, socially responsible consumption, agricultural technologies. It has been investigated that the most attractive directions of startup projects for our country are projects in Military-tech, socially responsible consumption, agricultural technologies. The relevance of Military-tech projects is due to protracted military actions on the territory of Ukraine; socially responsible consumption – modern trends of conscious consumption and the need to use alternative energy sources; in the field of agricultural technologies – the status of Ukraine as a country that ensures global food security. It has been established that a startup is a business model, the implementation of which should take into account eight components: customer value proposition, market entry strategy, profit formula, technology and operations management, founders, team, investors, partners.